- Fight Club Soap
Caffeinated Soap, scent matched to Sex Panther Cologne. Licensed from Fight Club.
- Sex Panther Cologne
Licensed from the film Anchorman. 60% of the time, it works every time.
- Tru Blood
Licensed from the hit series True Blood. All Flavor. No Bite.
- Brawndo: The Thirst Mutilator
Licensed from the Mike Judge film Idiocracy. It's got what plants crave.
Omni Consumer Products is an entertainment licensing and product development company located in the San Francisco Bay Area, with a focus on defictionalization and reverse-branding.
10-Foot tall Robocop delivered to Detroit for bronze casting.
Robocop sculpt completed.
Fight Club Soap launches. First time ever officially licensed.
Work begins on a 10-foot-tall statue of Robocop for the city of Detroit, sculpted from the original RoboCop armor.
Omni Consumer Products introduces Stay Puft Marshmallows. The 26-year wait is over.
Omni Consumer Products launches Tru Blood beverage at San Diego Comic Con.
Omni Consumer Products signs with HBO to create Tru Blood beverage.
Omni Consumer Products launches Sex Panther Cologne.
Omni Consumer Products signs agreement with Paramount Pictures to create Sex Panther Cologne, from Anchorman.
Omni Consumer Products launches Brawndo: The Thirst Mutilator Energy Drink
in the press
- Mother Jones
Behind the Saga to Bring a Giant RoboCop Statue to Detroit
- KFMX 94.5
Get Ready For Anchorman 2 With Some Sex Panther Cologne
See a prototype of Detroit's ten-foot-tall RoboCop statue
'Fight Club' Soap Now a Real Product
- Smithsonian Magazine
More Fantasy Foods Made Real
Stay Puft Marshmallows are 'World's Finest'
That's Entertainvertising... fake brands made real
- Financial Times
The real market for fake brands
- CBS News
Tru Blood: Vampires in Pop Culture
From Showbiz to Supermarkets
- New York Magazine
Review: Tru Blood
- New York Times
Tru Blood steps into reality.
- Time Magazine
All Flavor. No Bite.
- NBC News
' Tru Blood' First Taste.
- New York Times
Brawndo: Fictional Brands Become Real.
How Brawndo Came to Life.
- Maxim Magazine
The 10 Best Things to Happen to Men in 2007 - #9: Brawndo The Thirst Mutilator
- The Onion
“Brawndo’s got electrolytes. And that’s what plants crave. They crave electrolytes. Which is what Brawndo has.”
- MTV Movies
“Brawndo” energy drink from Mike Judge’s “Idiocracy.”